Forms and strengths
- 2–5% in moisturizers and serums (most evidence)
- 10% serums (popular; less studied)
- Oral nicotinamide for skin cancer prevention (supplement, medical advice needed)
How to use it
Once or twice daily in a moisturizer or serum; layers with almost everything. Starting with a low-concentration moisturizer avoids flushing.
Side effects and cautions
- Flushing or warmth at high concentrations
- Stinging
- Rare irritant dermatitis
Compatible with pregnancy. Oral nicotinamide has its own evidence for reducing non-melanoma skin cancer in high-risk people and should be discussed with a clinician, not started from a skincare video.
Regulatory status
Cosmetic ingredient with no premarket review.
In the trends
A fixture of 'skinimalism' routines and a frequent victim of the 'more percent is better' fallacy.
In our files
Sources on file
These links support the claims above. Reviewed September 1, 2026. Drug labels link to DailyMed searches so the current label is always one click away.
- Antioxidants 2021 — niacinamide for skin aging and pigmentation: mechanisms and clinical evidence (PubMed) (opens in a new tab)
- Skin Pharmacol Physiol 2014 — niacinamide mechanisms and topical use (PubMed) (opens in a new tab)
- Cochrane 2020 — topical azelaic acid, salicylic acid, nicotinamide, sulphur, zinc and fruit acid for acne (PubMed) (opens in a new tab)
- J Am Acad Dermatol 2025 — skincare ingredients recommended by cosmetic dermatologists: Delphi consensus (PubMed) (opens in a new tab)